I’m really glad because our startup, BrainSINS, has been chosen one of the 5 Spanish startups to watch in 2013. There is still plenty of things to do and goals to complete, but it’s always a good stimulus to receive good feedback such as this.
I have to admit it, I hate Flash, and I’ve been hating Flash since I can’t remember. I hated when almost all companies thought it was cool to have a website completely built on Flash, and it was almost impossible to find the information you were looking for, because the websites where built as an exhibit of hundreds of effects and animations. And I hate that any browser I use finally crashed when managing several tabs containing several flash banners. And when you see all the wonderful and interactive websites you can build nowadays upon simple HTML and CSS you can’t understand why Flash technology is still present in million of websites.
So when I see the job trends related to web technologies and check how job trends related to Flash technology is starting to fall down, and companies are starting to require more developers with skills on html5, iOs or Android, I start to think that we are starting to think clear about web technologies. So… Die, flash, die! and make the Web a better place to “live”.
Monetate just published a great infographic about the adoption of Big Data by retail companies. Why do retailers should be interested on Big Data? Retailers are watching two main trends: Social and Mobile. There exist 6 billion of mobile subscriptions worldwide (87% of world’s population) and Social Networks also represents billions of users (there exist 1.01 billion Facebook users).
Corporate blogging is on the rise, and most startups use their blogs as one of their best PR tools. But in most corporate blogs, you can see only a few contributors, most of them cofounders, marketing people or even content creators. That means that a great part of the team is not writing, even eventually, to the corporate blog. I think the best approaches to corporate blogging should involve everyone in your startup.
This is one of the most obvious reasons for making everyone writing to the corporate blog, and also the less important one from my perspective, but it’s a good reason after all. If you want to position your startup, you need to generate content, and publishing more content is a way to improve your actual positioning.
More quality and diversity
More content doesn’t need to mean more content regarding the same interests. If your development team startups contributing to your startup blog, they can write about what they care about, so they’ll probably write about different stuff than marketing people. More diversity means more interestingness for your actual readers and you’ll be also expanding the actual reach of your blog.
Educate everyone to understand your clients
Blogging means also documenting and learning about new stuff. It’s an opportunity for everyone at your startup to start trying to understand what concerns to your market. Even if you have awesome developers, that doesn’t mean that your developers and other members of your start team understand the actual need and concerns of your clients. Make them to research and write about topics that could be interesting to your potential customers, educate your team to understand those problems, so when they’re developing new features, they would better understand how to do it well in order to fulfill your customers interests.
Give visibility to everyone working at your startup
Most of the time we forget companies are built around people, but people is the most important asset in your startup. So if your startup team is your primary asset, why are you hiding part of your team from the world? Make them appear in your blog, make them visible to your customers, and create a more human-friendly company.
Eventually, anyone at your company would be talking to a client or potential customer, because there’s a problem when your customer is using your product (that represents mainly your support team), or even because they found each other at any event and they’re talking about what your product could do for his/her company. If you make your team public and visible, it’s more probable that any customer knows the name of some of your team members, so it’s possible that the customer previously knows about the people from your team he is talking with right now. Knowing a person, even if you only know him due to several posts published in a corporate blog, generates trust, because we trust more the people we know. So making everyone at your startup contributing to your blog, would eventually generate trust to your clients base.
You’re a startup, so you hire great people and professionals, who accumulates knowledge about what they do everyday. Sharing knowledge is what has made us evolve as society, so sharing your team’s knowledge would help other to solve specific problems they face. Sharing knowledge also generates trust, because if you share interesting problems and solutions, your startup would become a reference on those topics, making your clients feel that they are on good hands.
Test new ideas
Frequently, in a startup, someone from the company has a new idea that would become in a new feature, or even in a side project that would become a new product. When that happens, certain people on your company talks about that idea in order to decide whether that idea can generate something interesting for the company. But it’s not so frequent that you share that idea among your clients, who are the right people to be asked about the potential interest. Sharing those new ideas on your blog, would help you to test the ideas and receive clients feedback that would help you to model a new feature or product.
Get answers to your actual problems
If you share knowledge and make people lifes easier, why wouldn’t you use your blog to receive help about your actual problems? If your developers usually writes about code hacks, or interesting technologies related to your company, you’ll be creating a community of potential helpers to your technical problems. Don’t be afraid to share your problems with others, I’m pretty sure you would find that sharing them is a very good way to find the perfect solution.
Make everyone be nearer sales
This is a real interesting and problematic point for most startups, so I feel I’d write deeper about making everyone at a startup being more near of the sales team of the sales process. Attract people to your website is one of the first steps in order to make sales, so if you make everyone write in your corporate blog, you’d be starting to walk into the right direction.
At the end, blogging is fun, so make it possible for your startup team to start making fun contributing to your corporate blog.
Facebook just announced that has adquired Instagram for about 1 billion dollar, and the first reactions in social networks has appeared. Most comments argue that $1 billion valuation is too high, and try to show several metrics such as $0 revenues, or $83 million per employee. But we can look at several other directions that points out that $1 billion for adquiring Instagram can be a really good deal for Facebook.
First of all, look at photo sharing numbers at Facebook: 136.000 photos uploaded per minute, that’s over 200 million photos uploaded per day, and a total of 140 billion photos uploaded to Facebook. That’s really a lot of photographies in Facebook, and the reality is that Facebook Photos sucks. So uploading and sharing photos is one of the keys of Facebook’s success and one feature that engage users and Facebook has not been really designed to upload and share photos in a proper manner, and that’s why they needed to make an adquisition in the photo sharing segment.
And when you look for great photo sharing services, focused on mobile uploads (because most photos in Facebook are uploaded through a mobile phone), what great startups we can consider? There are a lot of players, but Instagram has been able to become the most important player in the segment, specially because it’s photo filters (that are awesome!), and its simplicity. In fact, Instagram numbers are really impressing: it become the #1 application in the App Store within 24 hours of launch (October 6, 2010), it holds the record as quickest app to reach 1 million downloads (December 21, 2010), and it surpassed 30 million users in early March 2012.
So, what’s Facebook buying for $1 billion? It’s not Instagram user base, because most Instagram users are also Facebook users. They aren’t buying Instagram because it’s a real competence of Facebook Photos, because numbers clearly show that Instagram is far away from photos shared in Facebook (1 billion photos uploaded to Instagram vs 140 billion photos uploaded to Facebook). Facebook is not paying 1 billion dollars for a trendy startup (that would be really stupid). The fact is that Facebook is buying the best photo sharing technology available in the market and the best team of engineers that would make possible for Facebook to improve Facebook Photos in order to transform one of the Facebook’s best features into a really useful tool.
Zuckerberg’s statement is clear about that:
But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.
And that technology and the team behind the technology really values $1 billion? It depends on how you want to evaluate the deal, but if we analyze the statistics, we notice that, this year, Facebook’s users will upload over 100 billion photos, and if we forecast these numbers (and the growth rate) for the next 10 years, we are talking over 2000 billion photos, so it means that Facebook is paying 0,05 cents per each photo uploaded to Facebook in the next 10 years (that’s not a lot of money).
We should also address another important topic related to Facebook: it’s battle against Google. Facebook is trying to provide the best possible (and integrated) web experience to their users, and if Facebook users want to upload and share photos, giving them the right tools, will engage those users, and will make it easier for Facebook to become “the Web” for most users. Facebook is trying to be a web sandbox where most users have everything they need (mail, photos, games, etc.). Most Facebook services excede the needs for a medium user, but photo sharing is almost the only service that can be totally reinvented in order to fulfil user’s needs.
Facebook is paying a lot of money for Instagram, that’s right, but I’m sure it’s a really good movement, and in a few years Facebook will be able to show that it has been one of the best adquisitions Facebook could have done.
Social Media has shifted the way we use and see the Internet in many ways. In fact, Social Media is the main reason for many users to connect to Internet, and has been a great contributor to the rise of the Mobile Web. Social Media has changed the way information is generated, democratizing the generation and consumption of information, and along the way, it’s radically changed the way Web Information Systems works. Most Internet based companies now need to manage such amount of information that overwhelms their previous technological infrastructure.
And then Big Data and NoSQL trends appears on the market, and everything changes, because knowledge is money, in fact, for most startups, knowledge is its core value. Knowledge about their users behavior, about news trends, about relationships among users, or whatever piece of information you may be able to collect from your web application. Knowledge is what Facebook “sells” to their customers (brans that want to show their ads to a specific segment of Facebook users). Knowledge is what Jason Goldbeg (Fab.com founder) sold to their potential investors in order to raise a $40 million round. And knowledge is what Twitter has been collecting and analyzing in order to increase its market value prior to develop a working business model.
We are now in the Internet’s Knowledge era, because for any Web application, knowledge is key. And for generating knowledge, we need to process information, gathered by collecting data. So we need solutions that allow us to collect, manage and explode, vast amounts of data. And that’s why Big Data is now everywhere, from Social Media to eCommerce, everything is (or will be real soon) powered by Big Data applications, and that’s why the figure of Data Scientist has become a buzzword in the startup arena.
Venture firms invested a total of $1.1 billion in 2009, $1.53 billion in 2010 and $2.47 billion in 2011, in fields around big data, such as data processing or database management systems. That’s a lot of money, and will be increased in the next years, opening a lot of opportunities for new startups and business ideas. Big Data companies like Mu Sigma, has been able to secure more than $100 million in a recent investment round, a quantity not so common for non business-to-consumer startups.
So Data is becoming the new sexy, because for many B2C startups, analyze the data generated by their customers is their only chance to develop a solid business model, and for most B2B companies, Data is the way to optimize their processes and be more competitive. And for Venture Capitalists, Data is THE opportunity, because Big Data is going to be everywhere, integrated within any company as a Data Layer among any of their processes.
It’s really funny to read about how some actual big companies (Starbucks, Nintendo, Marriot, etc.) started years ago. For instance, Nintendo was founded in 1889 by Fusajirō Yamauchi in order to sell Hanafuda playing cards. After a successful start, Yamauchi used the companie’s revenues to test other business ideas such as love hotels for couples, or food stores. All that ventures failed but due to the know-how on playing cards, Nintendo was able to introduce the company into the video-gaming industry.
Starbucks started as a coffe bean roaster and retailer, and in 1984 Starbuck’s founders took the opportunity to purchase Peet’s Coffee & Tea, a coffee roaster and retailer, and after that sold Starbucks to Howard Schultz, who previously worked as Director of Marketing at Starbucks. When working at Starbucks and after visiting Italy and discovering the importance of coffee bars in Italian’s life, Schultz become obsessed about reinventing Starbucks as a coffee shop. As Starbuck’s founders didn’t like the idea, Schultz founded its own coffee shop, called Il Giornale, and when he was able to adquire Starbucks, renamed Il Giornale with Starbucks name and expanded the business across the United States.
Virgin Records was founded in 1972 as a record shop called Virgin Records and Tapes, specialized on selling records cheaper than other record shops as they sold records previously declared as export stock. Although the record shop was successful, Branson was questioned about the export stocks and had to repay any unpaid tax. After that, Branson decided to create its own record label, starting with Mike Oldfield’s Tubular Bells.
What does all these companies have in common?
Starbucks, Nintendo, Marriot, Virgin Records and a lot more of well known companies have pivoted at least one time in order to become the great companies they actually are. So pivot, as a concept, has existed for decades, before being popularized by Eric Ries (author of Lean Startup), and become hype among startups and VCs.
So, should I pivot?
Whatever made any company successful doesn’t have to help your company, and that can be applied to a lot different aspects of your company. And one of that aspects is pivoting. Pivot may be considered as a resource that helps you to reorientate your company when the hypothesis that supports your business plan has failed.
So, start testing your initial hypothesis. It doesn’t make sense that you pivot before launching your initial product (starting with the MVP, minimum viable product). As an entrepreneur, you should learn from your mistakes, so if you don’t even test if your initial hypothesis were wrong or right, you’re not learning anything.
Once you launch your MVP, test the market. Is your product enough good to accomplish the needs and expectations of your potential customers? Is your pricing model suitable for your potential customers? Does the costs adapt to what you had estimated?
Once you’ve tested your initial hypothesis, you are able to determine whether you may continue with your business plan or you need to pivot. Before pivoting, you may consider several questions related to what pivot means. First of all, you may need to focus on a different target, so you need to examine the new target, and analyze if you need to increase your current team with professionals with previous experience developing products for your new target. So, pivoting depends on your employees, not only due to the new target you need to address, but also due to the technology you need to develop. Maybe you have a team full of frontend engineers and now you need to develop a product with a heavy backend. If you have formed an excellent team for developing a given product, you can’t assume that the same team is the perfect one to develop a totally different product.
So, pivot is a “tool” you may need to use in given situations such as after testing the inviability of the hypothesis that sutained your business plan. But you have to be careful when thinking about pivoting as it may make you lose focus and throw away an interesting idea that could work fine in the market.
Me parece muy interesante el debate que se ha generado acerca del sueldo de los emprendedores, iniciado por un artículo de François Derbaix, y seguido con varios posts y tweets de varios emprendedores. Estoy parcialmente de acuerdo con el planteamiento de François, pero no con la generalización que hace (aunque su planteamiento es bastante laxo, de hecho hace referencia a que cada uno ha de adaptarse a su situación). Es decir, como emprendedor toca ajustarse al máximo en cuanto a sueldo y necesidades, es vital para reducir los gastos de la empresa, y también genera un cierto estado mental orientado a minimizar todos los gastos que no son imprescindibles, pero hay que tener siempre en cuenta que no todos los emprendedores somos iguales, y las situaciones de cada uno tampoco lo son, por lo que generalizar es un grave error. No es lo mismo emprender con 20 años que con 40, no es lo mismo emprender teniendo hijos que sin ellos, y tampoco es lo mismo tener un entorno familiar pudiente que un entorno familiar con una economía muy ajustada.
Hay emprendedores que han podido emprender sin sueldo porque anteriormente han tenido buenos trabajos y han ahorrado mucho, lo que les ha dado la oportunidad de poder vivir con un sueldo más ajustado durante un tiempo. Otros emprendedores han aprovechado el buen sueldo de su pareja para poder emprender renunciando a un sueldo. Otros están respaldados por los recursos de su familia. ¿Entonces no se puede emprender si no estamos ante una de estas (o similares) situaciones? Yo no creo que haya que ser tajante, porque hay muchas formas en las que los emprendedores demuestran su compromiso con el proyecto y aportan valor.
En mi caso, fundé mi primera empresa nada más acabé la carrera. Sin sueldo alguno (de hecho ninguno de los socios cobramos ni un duro durante todos los años que estuvimos trabajando en la empresa, lo reinvertíamos todo), viviendo en casa de mi madre, tirando de los pocos ahorros que teníamos y pidiendo prestado a nuestros padres para poder salir adelante. Eso lo pudimos hacer porque emprendíamos con veinti-tantos, sin responsabilidades financieras, sin familia a cargo, y prácticamente dejándonos a cargo de nuestras familias, que ya de por si no eran muy pudientes.
Cuando fundamos BrainSINS, la situación ya era distinta. Yo no tenía apenas dinero ahorrado, ya que unos años antes había decidido dejar la consultoría (donde ganaba un buen sueldo), para cobrar menos de la mitad en la Universidad, pero poder seguir formándome mientras hacía el doctorado y dedicarme a hacer lo que realmente quería hacer: investigar y desarrollar tecnologías que pudieran tener un cierto impacto en la Sociedad. Después de más de 3 años en la Universidad, sin llegar ni a ser mil eurista durante gran parte de ese tiempo (y mileurista durante el último año), no es de esperar que queden muchos ahorros, así que cuando nos planteamos fundar BrainSINS, y hacer nuestra ronda FFF, tuve que acudir al banco a pedir un préstamo para poder aportar parte del capital inicial de la empresa.
A pesar que cuando uno ha vivido muchos años como mileurista, resulta prácticamente imposible cobrar 500€ al mes y poder vivir, si tienes que estar devolviendo un préstamo de bastantes miles de euros, por lo que en casos como este el que el emprendedor renuncie a un sueldo implica que tengas que buscarte un trabajo complementario para hacerte cargo de tus responsabilidades financieras. Y en mi caso, no aplica lo de vivir del sueldo de la pareja, ya que Montse es una trabajadora nata, muy buena en lo suyo, una santa por aguantarme todo lo que me aguanta, pero es otra (menos que) mileurista más con cuyo sueldo no podríamos vivir los dos; y tampoco aplica lo de tirar de los ahorros de la familia porque todo lo que han podido aportar ya lo aportaron para la ronda de FFF.
Me gustaría poder trabajar en mi propia empresa sin cobrar un sueldo, pero no puedo. Pero tampoco me siento “peor emprendedor” por ello, y de hecho no creo que exista un análisis estadístico que corrobore el planteamiento de que “el éxito de una startup es inversamente proporcional al sueldo de los fundadores”, ya que el sueldo es solo una variable entre muchas variables que demuestran la implicación del equipo promotor. Yo he renunciado a un sueldo “decente” por poder formarme y dedicarme a lo que me gustaba, y eso me ha dado unos conocimientos técnicos que me han permitido ser de mucho más valor para el proyecto que hemos lanzado, ¿es acaso mejor que el emprendedor no cobre a que se haya formado debidamente y pueda aportar un valor diferencial a la empresa?
Desde mi perspectiva, generalizar acerca de estos temas es un error. Lo importante es el compromiso del equipo emprendedor, que se demuestra de mil formas distintas en función de posibilidades, situaciones personales, etc. Resulta duro de más para un emprendedor el negociar con un inversor y que éste solo piense en reducir su sueldo a toda costa, generando situaciones que van en detrimento de los resultados de la empresa. Como emprendedor has de estar 100% focalizado en tu empresa, y un sueldo que no cubre ni con tus necesidades básicas hace que tu empresa ya no sea tu foco, tu foco se convierte en cómo vas a poder pagar tus deudas, qué vas a poder comer hoy y lo “jodido” que es tener que hacer 20 kilómetros en bicicleta bajo la lluvia y un tiempo gélido para poder llegar a tu oficina, ya que no tienes ni para un billete de metro.